Our assignment was to find and interview our ideal user. Though we are aiming to make an app that reaches a wide demographic, our primary focus since Winter Quarter has been making an app that a typical Audi driver would use. That is, adult males who drive cars that have wifi in them.
We interviewed Gaurav Garg, a 48-year old Venture Capitalist who drives a Tesla Model S and has two children aged 9 and 11.
Gaurav had a lot of positive feedback about our app! He thought it was a brilliant idea and said that he would use it often, both when driving with his wife and kids, and even more so when he had people over for social gatherings or parties. We really valued his feedback, especially since he's a VC!
His biggest concern was the ease of the flow from the home screen. To him, the "New Jam" and "Join Jam" menus weren't intuitive, since really a user is just opening up his phone to allow others to view and add songs. This will be a key element for us to work on as we proceed into launch week in a few weeks.
We interviewed Gaurav Garg, a 48-year old Venture Capitalist who drives a Tesla Model S and has two children aged 9 and 11.
Gaurav had a lot of positive feedback about our app! He thought it was a brilliant idea and said that he would use it often, both when driving with his wife and kids, and even more so when he had people over for social gatherings or parties. We really valued his feedback, especially since he's a VC!
His biggest concern was the ease of the flow from the home screen. To him, the "New Jam" and "Join Jam" menus weren't intuitive, since really a user is just opening up his phone to allow others to view and add songs. This will be a key element for us to work on as we proceed into launch week in a few weeks.
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